Statista is an international online platform for data, statistics, analytics, and business information, providing users with intuitive access to a vast amount of factual data from around the world.

The platform collects, processes, and visualizes data from thousands of reputable sources, making it a key tool for businesses, researchers, academics, and students in decision-making and analysis.

Basic information about Statista

• Platform name: Statista
• Service type: global statistics and data database platform
• Origin: founded in Germany (Hamburg) in 2007
• Operator: Statista GmbH, a subsidiary of the German media group Ströer
• Goal: guides users in fact-based decision-making, analysis, and trends across various business, social, and economic sectors
• Users: business professionals, academics, researchers, students
• Languages: primarily English (content in other languages consolidated into a global platform)

What Statista contains

Statista provides easily accessible data and overviews, including:

A massive volume of information:

• Over 1.5 million statistics, forecasts, reports, tables, and infographics
• Coverage of over 80,000 topics from more than 22,500 different data sources
• Data for over 170 industry sectors

Various content types:

• Statistics and figures: quick overviews of trends and indicators
• Reports and analytic studies: deeper market research, consumer trends, and macroeconomic insights
• Infographics and visualizations: ready-made graphical inputs suitable for presentations and publishing
• Forecasts and insights: market growth and consumer behavior projections

How Statista is used

Statista is designed to be highly accessible and visually oriented.

• Used for market analysis and business research
• Support for academic papers and presentations
• Quick access to international data and European statistics
• Ability to download charts and tables in various formats (e.g., Excel, PNG, PDF)

Significance and platform goals

Statista aims to enable better and faster fact-based decision-making, promoting data transparency and providing an intuitive platform for accessing reliable figures and statistics worldwide.

Statista holds significance for business, academia, and the public by aggregating data spanning periods from public sources (e.g., global agencies, state institutions) and private entities, presenting them clearly and interactively.

Short web-ready introduction

Statista is one of the largest global platforms for data, statistics, and analytics, offering over 1.5 million statistics and reports across 80,000 topics from thousands of verified sources. The platform helps companies, researchers, and students to easily discover, visualize, and download data from the economy, market, technology, social behavior, and trends, supporting fact-based decisions.

Main benefits for users:

• Quick access to renowned data and trends
• Rich options for data visualization and export
• Coverage of a broad spectrum of topics and industry sectors
• Usability for academic, professional, and business purposes